Partnerships
Work with the record.Not with promises.
What we bring to a partner is exactly what we bring to a reader: calibrated probabilities with their reasons and their limits, data whose quality is measured, and a public record that judges every announcement. If that is what your audience or your work needs, we should talk.
Who we work with
Four kinds of partners.
Media & creators
Quote our probabilities in your articles, videos and broadcasts — with their width and their source. We provide the readings, the plain-words explanations, and the verified record your audience can check by itself.
Clubs & analysts
Team strength readings fitted per league, match-by-match context, and data quality measured fixture by fixture. Tools built for people whose job is to read football, not to be entertained by it.
Research & teaching
A documented methodology — Poisson models of the Dixon-Coles family, weekly out-of-sample evaluation, public Brier scores — and a decade of history since 2015. A working case study in honest forecasting, open to scrutiny.
Products & integrations
You build a product that would benefit from calibrated football probabilities and their confidence levels? Our readings can travel — always with their limits attached, never as bare numbers.
The one rule
A number never travels without its limits.
What we decline
- Content that turns a probability into a certainty.
- Any promise of accuracy or gain, in any format.
- Quoting a number stripped of its width, its date or its source.
- Anything aimed at minors — the service is strictly reserved for adults.
What we offer
- Readings you can cite, with the sentence that keeps them honest.
- The verified record, misses included — your audience can check us.
- A documented method your editors and reviewers can audit.
- A straight answer, fast — the same tone as this page.
Tell us what you are building.We answer in plain words.
First: the difference · the method